The Team

Built by people who
know the cost of the gap.

DDT was not founded in a boardroom. It was founded in a casting office, a legal brief, and a conviction that the infrastructure to protect identity did not exist yet.

Founders

Justin Hofstad
Justin Hofstad
Founder & CEO
SAG-AFTRA Member

Actor turned identity activist. Lost a Marvel booking after refusing a perpetual body scan clause. He decided the infrastructure didn't exist and built it himself.

Justin is the founder and sole technical architect of Digital Double Technologies. He is a voice in every room that matters: tech integration, standards bodies, international and state-level regulators, union negotiating committees, AI policy teams. His position is that every industry, every creator will be compensated and protected for their contribution to the AI economy. DDT makes that technically real.

He trained at Shakespeare's Globe through Rutgers Mason Gross School of the Arts and has worked professionally as a SAG-AFTRA actor for over a decade. That background is not separate from this work. It is the reason he understood the problem before anyone built the solution.

The founding incident was a refusal. A full body scan clause on a Marvel production: perpetual, unrestricted, non-revocable. Refusing cost him the booking. Building DDT cost him nothing he wasn't already willing to spend.
SAG-AFTRA Rutgers Mason Gross BFA Acting Shakespeare's Globe BADC Certified Provisional Patent Filed CAWG Issue #259
Ailsa Pierrepont
Ailsa Pierrepont
Co-Founder
Attorney · Private Equity

Lawyer and private equity executive. She represented working artists whose commercial likeness was used outside the scope of their signed contracts. That work made her a co-founder.

Ailsa leads investor relations and fundraising at Digital Double Technologies. She sees the gap from inside both the legal and institutional worlds that are supposed to close it. Her career spans investor relations and fundraising across private equity, venture capital, and asset management, including at firms such as Committed Advisors, Blackstone, TowerBrook Capital Partners, WI Harper Group, and Keytone Ventures.

She brings the institutional language, the legal framework, and the capital relationships that turn a filed patent and a live system into a company that the people who need to fund it can understand.

She joined DDT because she had already seen the problem from the legal side. The gap between what a performer signs and what actually happens to their likeness is not a documentation problem. It is an infrastructure problem. DDT is that infrastructure.
J.D. Roger Williams School of Law Georgetown B.S. Foreign Service Harvard Business School CORe TowerBrook Capital Blackstone Committed Advisors

Get in touch

If you're working on
the same problem.

If you're in content provenance, performer rights, AI governance, identity infrastructure, or investment: we'd like to talk.

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